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Brand Strategy & Social

For founders ready to build the full brand
and social system.

Starting at $25,000

The Visibility Cohort

Eight weeks live with Syd to build your identity, your content pillars, your social profiles across platforms, and a content strategy

$4,500

The Cozy Brand Room

Ongoing access to weekly education with
Syd and the Cozy team.

$997 / month

The Cozy Capture

A full day in the studio with Sydney
and the Cozy team.

$15,000

Brand &
Social Build

60 days with Cozy embedded into your brand. Building out your systems, giving you a refresh, setting the standard, training your team and handing it off.

Two ways of working together

BOOK YOUR ALIGNMENT CALL

This isn't content help. It's a rebuild.

Most founders at your level don’t have a content problem. You have a translation problem. Everything that makes you exceptional, your thinking, your story, your point of view, lives in your head and in the room, and almost none of it makes it online. So your feed reads like a smaller version of you, and the wrong audience is deciding who you are before you ever get to speak.
We pull all of it out. Your voice, your positioning, your authority, and we build the system that keeps it running long after we’re done. This is the exact work Syd usually does behind closed doors for a handful of founders a year. This is your way in.
LOGISTICS

What Syd builds with you, in 60 days

YOUR VOICE, EXTRACTED AND MADE OPERATIONAL.

We run a live voice extraction with Syd, then build you an AI brand brain, a custom Claude project loaded with your voice, your pillars, your hooks, and your stories, that writes like you across every platform. Not generic AI. You, on demand, with Cozy's strategy behind every output.

YOUR STRATEGY, BACKED BY RESEARCH.

Content pillars, platform selection, and a 30-day repeatable content system mapped to where your audience actually lives and what they actually care about. You'll know what to post, what not to post, and why, with Cozy's stamp on the plan.

YOUR PRESENCE, REBUILT TO YOUR LEVEL.

A full creative refresh from the Cozy design team: profile, bio, pins, highlights, feed, link in bio, visual kit, templates, all elevated to a standard that finally matches the business behind it.

YOUR TEAM, TRAINED TO KEEP IT.

We don't hand you a system and vanish. We train whoever runs your social on all of it, the tools, the voice, the standards, so the brand holds long after our 60 days are done.

ways to work together

Brand & Social Build

$40,000

/60 days

For founders who have someone in-house to run social, or know how to find one, and need the foundation and systems built right before they hand off.

We build the full brand foundation, the AI tools and systems to run it, and a refreshed social presence with the playbook to keep it moving. Your team runs it from there.

Brand & Social Build

$15,000

For founders who’ve outgrown their content xxxx
What you get:

– Creative direction for your personal rebrand capture
– 120 branded photos of you, up to 5 outfit changes
– 12 professionally shot reels, a full month of content, priority delivery: 3 pin posts
– A studio you pick with us for your energy, and a shot list I build for you
– Makeup, breakfast and lunch, and my photo, video, and editing team all day
– Social direction + extraction lead by Syd
– The day’s footage and transcript go into your Notion Brain, so the system knows you even better
– Optional: bring your social person to watch and learn alongside Syd as she creative directs + captures video/social/photography

Payment is split across the two months. We'll walk you through the terms on your call.

WHY COZY

I didn't just decide to talk about personal branding. I have rebuilt several.

700K → 1.2M+

Followers in ten months

Sold out

events in minutes

Millions

in revenue

David Ghiyam came to us with a business that was already working. Courses, live events, real momentum. But the brand had never been built to match, and his social presence did not reflect how powerful he is in person.

So we built the whole thing. The visual identity, yes, but also the social strategy. What deserves to be pinned. What a carousel looks like when someone is going to take it seriously. How every piece of content looks the same no matter where you find him, Instagram, a course page, an event invite.

And then we went deeper. We extracted his voice so that it came through in every caption, every hook, every piece of content the same way it comes through when he speaks in a room. The goal was to make his social presence as powerful as his in-person presence. He had under 700K followers when we started working together. He is at 1.1 million now.

What Cozy Clients Say:

“Our reach is doubling,

we’re speaking the language our audience understands, and we’re building an ecosystem that will keep living on. Sydney directed a full brand shoot from across the country, and everything still feels cohesive and true to the brand no matter where it lands in the world.”

-Becca James, CMO of David Ghiyam Company

“She’s easily in the top 1% of creative minds I’ve encountered.

Sydney has a rare ability to see every layer of a brand and articulate what most people can only sense. Every time we talk, she gives me a new edge, a perspective that even the best branding experts I’ve worked with have never been able to reach.”

-Callan Faulkner, Founder of The Uncommon Business

“Syd's work on our brand and social was a complete turning point for us

Once we implemented her recommendations, we saw immediate results. More traction, more sales, and a clear sense of direction. Our brand now feels elevated to the level of the value we provide.”

- Dr. Stephanie Wigner, Owner of The Wealthy Practitioner

“Working with Sydney and the Cozy team has been one of the most valuable things we've done for our brand.

From social strategy to content direction to the photo shoot she directed, everything now feels intentional and on-brand. Our online presence finally reflects the same standard of excellence as the in-studio experience.”

-Brian DeRosa, Co-Founder of CLEO Skin + Laser

“The Cozy team takes the time to truly listen to a client's story and seeks to understand a brand from the inside out.

In a world of cut-and-paste work, Cozy stands out for its refreshingly honest and independent approach.”

-Heidi Zimmer, Owner of Wild Rice

FAQS

The cohort is a group room for founders learning the foundation for the first time. If you’re on this page, you’re past that. This is 1:1 work with Syd, scoped to exactly what your brand needs, with hands-on filming, editing, and content capture the cohort doesn’t include. Fewer clients, deeper work, done with you instead of taught to you.
Less than you’d think. A select amount of 30 – 60 minute calls with Syd and her team, scheduled around your calendar. If we have what we need in 30, we wrap in 30. Beyond the calls, we need you present for your content capture day and for feedback on deliverables as they come in. Everything else, we run. That’s the whole point. You’re buying your time back, not taking on another project to manage.
When our 60 days are done, your team runs the brand from a system built to outlast us. To stay current as the platforms keep shifting, clients move into The Cozy Brand Room ($997/mo), where the tools get rebuilt every 30 days and the team never falls behind.

This is a small number of builds

This is 1:1 work with Syd, so we take on a limited number of clients at a time. If your brand has outgrown the way it shows up online, the next step is a conversation, not a checkout. We'll walk you through the scope, the fit, and which tier is right for you, and you'll leave the call knowing exactly what your rebuild would look like.

BOOK A CALL WITH THE COZY TEAM
Questions first? Email morgan@getcozy.co
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